Web Design Minneapolis Minnesota

WEBSITE SPEED

“Website speed and page load time are important as any other factor that impacts search engine rankings.”

Tony Notermann

79% of web shoppers who have trouble with website performance say they won’t return to the site again. (KissMetrics)

Users begin to drop off a site when its response time is longer than 2.5 seconds. (Forrester)

47% of consumers expect a website speed page load in 2 seconds or less. (Innovation Insights)

4 Things To Check If Your Website Is Slow

Website Hosting

The website hosting provider you choose has a huge impact on your page load times. Pick dedicated hosting solutions over shared hosting to avoid other websites slowing down your site on shared servers.

Use Browser Caching

First time visitors to your website have to download the HTML, CSS, and JavaScript files and images. It can be a resource hog causing your site to load slower than 2.4 seconds. If you are running WordPress, you can use a caching plug-in. I recommend the W3 Total Cache plugin.

Optimize CSS

CSS holds the style requirements for your page. Generally, your website accesses this information in one of two ways: in an external file, which loads before your page renders, and inline, which is inserted in the HTML document itself. When setting up your styles, only use one external CSS style sheet since additional style sheets increase HTTP requests.

Optimize Images

Oversized images take longer to load, it’s important to optimize your images for the correct size (under 300kb is ideal).

I recommend using an image editing tool (my favorite is Photoshop), albeit a designers tool. You can also use Preview (installed with Mac OS by default).

In Photoshop, select File | Export | Save for Web (Legacy) | Adjust the size to 60% of the original size.

photoshop image optimization

In Preview, select File | Export | Move the quality to under 300kb of the original size.

image optimization

Google’s recommendation for site performance

WEBSITE SPEED TEST