How To Setup Your Business Listings
Google My Business
If you haven’t already, you’ll need to claim your Google My Business page.
All you need to know is that once you’ve set it up, you should include the following:
Add a long, unique description that’s formatted correctly and includes links.
Choose the correct categories for your business.
Upload as many photos as possible.
Add a local phone number to your listing.
Add your business address that’s consistent with that on your website and local directories.
Upload a high-resolution profile image and cover photo.
Add your opening times/days.
Get real reviews from customers.
NAP (Name, Address, Phone Number)
Consistency is key here. You need to ensure that you have your full NAP across every page listed within your website. Most noteworthy, you must use the exact same details/format when you mention your address on other websites.
You’ll also want to use Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.
Local reviews have a direct impact on local search rankings, so you’ll want to spend some time acquiring them.
It’s worth mentioning that this doesn’t just mean Google reviews. You’ll also want to focus on getting reviews on your Yelp page along with other local directories. Your first priority should be Google reviews though.
Focused Search Content
Today’s recent research released by Google shows that 80 percent of people are using a smartphone for at least some of their internet access and 40 percent are only using a smartphone for internet searches. They grab their device to ask very specific, intent-focused queries like “What are the best,” or “Best restaurants?” You can read my blog post on SEO content.
What are the best restaurants in <town name>?
Best public golf courses in <town name>
What are the best local events in <town name>?
Summary – To Do List
Get your Google My Business page set up.
Optimize all of your landing pages with local keyword data.
Ensure your NAP listings remain consistently across the web.
Generate genuine reviews from your customers on Google and Yelp.
Optimize your search engine snippets.
Focus on localized link building.
Focus on specific content.
If you have questions or need assistance, feel free to contact me.